Knob Creek recently took out a full page ad in the New York Times prompting the fact that due to high demand, they are now running low on whiskey and their customers may run into shortages very soon. While this may be true, this is a brilliant marketing play and a great example of Scarcity. Readers of the ad who do not drink Knob Creek may see this ad and wonder if everyone is buying up knob Creek, why haven’t I? Maybe I should try Knob Creek. It’s a brilliant spin of a business problem.
Found Via: Failure Magazine