Designing For Influence » Authority http://www.designingforinfluence.com Thu, 10 Dec 2009 02:45:27 +0000 http://wordpress.org/?v=2.8 en hourly 1 An Introduction to Authority http://www.designingforinfluence.com/an-introduction-to-authority/ http://www.designingforinfluence.com/an-introduction-to-authority/#comments Fri, 07 Aug 2009 19:03:41 +0000 bbulman http://www.designingforinfluence.com/?p=54 au⋅thor⋅i⋅ty  [uh-thawr-i-tee, uh-thor-]
–noun, plural -ties.
An accepted source of information, advice, etc.
An expert on a subject: He is an authority on baseball.
Persuasive force; conviction: She spoke with authority.

People will tend to obey authority figures, even if they are asked to perform objectionable acts.

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