Recprocity – United Twares

08-14-2009 BY bbulman

United Airlines has recently embraced Twitter and is trying to build a following on the service. They are using special “twitter-only” fares that are highly discounted and very limited in time. If you follow @unitedairlines you will occasionally and without notice receive these “twares” tweets.

This has built a very quick following upwards of 30,000. This is a great example of Balanced Reciprocity.