Comments on: Using Social Proof to drive donations on PBS http://www.designingforinfluence.com/pbs-social-proof/ Fri, 11 Dec 2009 22:00:05 -0600 http://wordpress.org/?v=2.8 hourly 1 By: Analisa http://www.designingforinfluence.com/pbs-social-proof/comment-page-1/#comment-13 Analisa Fri, 11 Dec 2009 22:00:05 +0000 http://www.designingforinfluence.com/?p=122#comment-13 I totally agree. People are influenced by others, and especially by their friends. Your reference to "social proof" reminded me of a conversation that took place at HyperArts last night, when presenter Jeremy B Smith was talking about the power of e-commerce harnessing social graphs on Facebook. Jeremy used the example of Kiva Micro-Loans, if they were to set up a Facebook loan app, saying that if Joe makes a $50 loan and Sally sees that in her news feed, then makes a $100 loan, you have just harnessed both Joe's and Sally's social graphs to reach more potential lenders. If PBS had a Facebook app that allowed fans to donate $ directly within Facebook, then share that donation with all of their friends via the news feed, people would be inspired to give! And that data could show up both on their website and on TV via Facebook connect, and inspire even more people to give. I totally agree. People are influenced by others, and especially by their friends.
Your reference to “social proof” reminded me of a conversation that took place at HyperArts last night, when presenter Jeremy B Smith was talking about the power of e-commerce harnessing social graphs on Facebook.

Jeremy used the example of Kiva Micro-Loans, if they were to set up a Facebook loan app, saying that if Joe makes a $50 loan and Sally sees that in her news feed, then makes a $100 loan, you have just harnessed both Joe’s and Sally’s social graphs to reach more potential lenders.

If PBS had a Facebook app that allowed fans to donate $ directly within Facebook, then share that donation with all of their friends via the news feed, people would be inspired to give! And that data could show up both on their website and on TV via Facebook connect, and inspire even more people to give.

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